What is Local Digital Services ?
Search Engine Optimization is the process of helping a website to rank above its competitors on search engines. Local Digital Services is a specific branch of Internet Marketing that seeks to optimize geographically specific Search Terms like “car repair in Shimla” or “Job in Shimla” so that it appears on the search result page when any one search for the specific keywords related to specific geographic location. Local Digital Services simply is a technique to aim to get your business name, website, address, contact numbers and business location in front of the people that are most likely to use it- those that are physically located near it.
- E.g: Local Digital Services means that if a restaurant is located near Mallroad, Shimla. Potential customers will find the restaurant by searching the keyword (term) with location.
Why you should not ignore Local Digital Services ?
- In today's digital world, the yellow-pages and classifieds of the past have become obsolete. Today, consumers by and large turn to the internet, particularly search engines, to find everything from nearby restaurants to local attorneys.
- With Local Search features like Google Maps and Yahoo! Local, the trend toward local search is growing every day. If your business isn't optimized for local search, you're missing out on thousands of potential leads, clients and sales.
Some Facts to support what we are saying !
- 61% of local searches result in purchase
- 82% of local searchers follow-up offline via an in-store visit, phone call or
- 76% of Internet users first look at Local Search or map area of the 1st page, then Organic and last Paid
- 57% of Internet users shop online, purchase offline
- It gives you a huge potential for your local business.
- It can drive your business to a new height.
- E.g: Say your firm is based in Shimla and a client reviews your firm on your Google business page. If someone who is connected to your client on Google+ searches for “Web design services in Shimla” your firm has a greater likelihood of being at the top of the personalized results. It will also list your client, as having reviewed your firm. That’s huge as it’s essentially a Google-assisted referral to that new prospect. Even if the searcher has no connection to those who have reviewed your firm, profiles with many positive reviews usually rank better in search results.